Recent EU legislation, 2003/0165/EC (EC Nutrition and Health Claims Regulation),has come into force that regulates all health claims that are associated with food based products (see:
This positive list will also include minimum levels of the ingredient that are responsible for the associated health claims. At this point, the manufacturer of a particular foodstuff which contains the acceptable levels of the ingredient, will be permitted to use the associated health claim on their product.
Specific health claims, such as “product X lowers cholesterol”, require authorisation from the EU. In practice, this means that all health claims must now be supported by scientific evidence which will be in the form of a human trial(s) but can also be substantiated by the active constitiuents or phytochemicals present in the product. This evidence will be evaluated and verified by the EFSA (European Food Safety Authority), who will ensure that such health claims are warranted from the data presented.
Herbal Sciences International can design and undertake the necessary studies and clinical trials in order for your company to successfully obtain authorisation from the EU for making health claims on your products.
We can also advise you on the most appropriate health claims you can make and also write and submit the application for you.
We can also help with local issues such as Trading Standards and also the ASA Advertising Standards Authority, which also monitors claims made in the media for medicinal and health products.
Contact Dr Wilkinson on +44 1376 320 354; +44 794 169 6409
or call us for free from anywhere in the world via Skype (www.skype.com). Our username is Herbalsi
E mail: info@herbalsciencesinternational.com
